Digital platforms: strategies and governance

Track Co-Chairs

Nianxin Wang, Associate Professor, Department Chair nianxin.wang@gmail.com

Xing Wan, Associate Professor, Director of Department of Business Administration 675975069@qq.com

Brief Introduction

Digital platforms not only rise in the IT industry such as PC and smartphone, but also emerge in many traditional industries like retail, travel, and catering. Digital platforms can be multi-sided markets, essential modules facilitating third-party innovations, organizations storing high-order resources and capabilities, an social networking community or a mix of two or more of them (Cusumano, 2011; Thomas, Autio, & Gann, 2014). Digital platforms have had a far-reaching impact on businesses and industries over last two decades. IT-enabled platforms allow firms to create new interdependencies, new rules, and new strategic decisions that are becoming an important point for many firms’ agendas(Gawer, 2009; Yoo, Boland, Lyytinen, & Majchrzak, 2012).
Firms’ strategies in platform ecosystems can be and should be different from their strategies in traditional industry structure. Similar strategies in a platform context may have dissimilar impacts in a non-platform context. A platform ecosystem has special governance issues like autonomy versus control, standard versus variety (Wareham, Fox, & Cano Giner, 2014). A platform owner, employing multi-sided markets, poses challenges to existing regulatory framework.
In a word, digital platforms are one of rising topics in IS and related fields. Strategies and governance regarding digital platforms have far-reaching impact on organizations and economies. However, extant research, both theoretical and empirical, is fragmented. It is imperative to call for more research in this important area to generate useful knowledge for researchers and practitioners in both IS and other fields.
The aim of this track is to bring together academics, researchers, research scholars, industry players, stakeholders and general publicto share their research results and best practices related to digital platform. The track serves as an outlet for studies related to strategy, governance, technology, business models, protocols, industry experiences, legal aspects, security issues, and innovations in digital platform. We welcome all aspects of research related to digital platform and are open to all types of research methods (e.g., simulation, survey, experimentation, literature review, case studies, action research, etc.). Practice-based research is also appreciated. Both full research papers and research-in-progress papers are welcome.


1. Economics of multi-sided platforms
2. Strategies of platform owners
3. Strategies of supply-side firms in platform ecosystems
4. Platform governance and coordination
5. Regulation and policies regarding platform-centered ecosystems or industries
6. Platform openness in different industrial contexts
7. Other topics related to digital platform

Omnichannel Business

Track Co-Chairs

Yi Wang, Professor, Southwestern University of Finance and Economics wangyi63@swufe.edu.cn

Yongmei Liu, Professor, Central South University liuyongmeicn@163.com 

Si Shi, Lecturer, Southwestern University of Finance and Economics shisi@swufe.edu.cn

Brief Introduction

The penetration of internet and mobile technologies are significantly influencing the retailing world. The emerging online channel and new additional digital channels such as mobile channels and social media have changed retail business models, the implementation of the retail mix, and consumer behavior. Increasing retailers are shifting their strategies into so-called omnichannel retailing by embracing advanced technologies and new digital channels.
The aim of this track is to initiate discourse on the latest development in omnichannel business by providing a forum for the exchange of both retrospective and progressive views of how omnichannel businesses have evolved or would transform in the future. It also aims to address the opportunities and challenges in the development of omnichannel business and raise the awareness in terms of the impacts of advanced digital technologies on the strategic transformation of traditional retailers. The track is open to all types of research, conceptual, theoretical and/or empirical.


1.  Omnichannel strategies and business models

2.  Value creation and capturing in omnichannel businesses

3.  Effects of innovative technologies (e.g., social media, mobile devices, context-aware computing applications, in-store digital solutions and wearable technologies) on omnichannel businesses

4.  Omnichannel retailing and shopper behavior

5.  Social commerce

6.  Pricing, promotion, marketing, brand building in channel integration

7.  Supply chain management and operation management in omnichannel business

8.  Data analytics in omnichannel businesses

9.  Consumer engagement and satisfaction in omnichannel business

10.  Service quality in omnichannel business

11.  Supply chain redesign with “buy-online-pick-up-in-store” “showrooming” etc.

12.  Consumer migration and choice across channels

13.  The impact of free-riding or showrooming behavior on retailing

14.  Omnichannel supply chain coordination

Digital Innovation

Track Co-Chairs

John Qi Dong, Associate Professor, University of Groningen, Netherlands john.dong@rug.nl

Chia-Han Yang, Associate Professor, National Cheng Kung University chyang@mail.ncku.edu.tw

Brief Introduction

Digital innovation is a research area of great interest to the information systems field. Firms increasingly invest in various digital technologies to create new knowledge, new products, new services and new business models, through collaboration in the networks of suppliers, customers, competitors, and universities, etc. Whereas the link of digital resources and innovation performance has been recently validated, firms vary in their digital innovation processes and we know little about these heterogeneous processes. This track calls for qualitative or quantitative research with different methodologies to unveil firms’ capabilities and processes to create digital innovation.


1. How do digital technologies facilitate firms to acquire or create new ideas and knowledge (e.g., knowledge production, and crowdsourcing of ideation)?
2. How do digital technologies supports firms in new product development processes (e.g., computer-aided design, digital features, and prototyping test)?
3. How do digital technologies enables firms to offer new services or considerably improve the quality of service offerings?
4. How do digital technologies are used to develop new business models and change the competitive landscapes in an industry?
5. New methodologies that are suitable for digital innovation research

E-business in agricultural and rural area

Track Co-Chairs

Dehua He, Associate Professor, College of Economics & Management, Huazhong Agricultural University hedehua@mail.hzau.edu.cn

Jiabao Lin, Professor, College of Economics & Management, South China Agricultural University linjb@scau.edu.cn

Brief Introduction

With the growth of Internet, there are many Internet users in rural area and many e-business websites in agricultural sector. These websites issue much information about vegetables, fruits, livestock and poultry, aquaculture and other agricultural supply and demand information and related economic, investment information. These e-business websites have played an important role to prompt agricultural products circulation, improve agricultural efficiency and farmers' income. The sales and market share of e-business was increased in agricultural sector and rural area. For agricultural producers, processors, retailers, wholesalers, e-business can serve as an additional trade and marketing channel because agricultural e-business platform can provide good opportunity to extend supply chain. Agricultural e-business may provide an alternative communication medium with business partners and develop their business activities through Internet. Due to the product specific information asymmetry in the agro-food sector, the anonymity of the medium creates a lack of trust increasing transaction costs to engage in e-business. The advantages and problems need to be identified in the development of e-business in agricultural and rural area. The advent of e-business in agriculture raises many questions: What e-commerce business models are best suited for which agricultural markets? What is the impact of e-commerce on farms, agribusiness firms, markets, and rural communities? Are there only winners or are there losers too? If so, who are they? What will government do to, with or against e-business in agriculture? And, what should leaders in agriculture do to ready themselves and the industry for e-commerce? It is necessary to analyze the situation and impact factors combining in the research topics such as the ICT adoption and use, business strategy and business model, consumer behavior, agro-product supply chain management, communication of food safety risk, and etc.


1.Consumer behavior in rural e-business
2.Supply chain management of agro-product
3.E-business model of fresh agro-product
4.Mobile commerce in rural area
5.Social commerce in agricultural product
6.The development of e-business village
7. Food safety management in agro-product e-business
8.Agile/Smart agriculture and IOT
9.Tracking and traceable system in food supply chain

Information Technology Project Management

Track Co-Chairs

Xiaobo (Bob) Xu, Associate Professor, The American University of Sharjah, Sharjah, UAE xiaobo@aus.edu

Weiyong Zhang, Associate Professor, Old Dominion University, VA, USA wyzhang@odu.edu

Brief Introduction

IT project management has been an important and exciting topic in both academic research and trade magazines. For the past two decades, the trend of globalization and the rapid diffusion of the Internet technology have led companies to critically rely on various IT projects to achieve competitive advantage. However, the uncertainty of IT projects is inherently high due to the technological complexities involved. Thus, IT project management is an interesting but challenging research topic.
The Information Technology Project Management Track welcomes research papers that cover traditional IS/IT project management areas, including, but not limited to, the following topics: project success, productivity paradox, productivity variance, virtual project management, agile project management, knowledge networks in projects, project management methodologies, project leadership, project quality metrics, project management standards, best practices in project management, pedagogical issues, and etc.
Selected papers, based on topical relevance and nearness to publishability, will be invited to submit to the The Journal of Modern Project Management (JMPM).


1. IT project success and metrics
2. Knowledge networks in projects
3. Virtual project management
4. Distributed project management
5. Agile project management
6. IT project management methodologies
7. IT project management practices and standards
8. IT project leadership
9. IT project quality metrics
10. Multidisciplinary researches related to IT project management

Social media in the workplace

Track Co-Chairs

Hefu Liu, Associate Professor, University of Science and Technology of China liuhf@ustc.edu.cn

Qian Huang, Associate Professor, University of Science and Technology of China huangq@ustc.edu.cn

Brief Introduction

The social media,which includes a variety of individual tools such as microblogs, social networking applications and wikis, is transforming the workplace. This new tool has significant implications for communication within and across the workplace, affecting organizational and personal communication, such as knowledge sharing and collaborations. Organizations are increasingly implementing social media to improve organizational processes and encourage employees to share information and collaborate. However, using social media in workplace may incur some challenges, such as increased job stress, work-life conflict, role ambiguity, and information misuse. These challenges raise a lot of new work and workplace related concerns, and opens up the new research opportunities. To help organizations to amplify the returns and mitigate the drawbacks of using social media in workplace, it is necessary to systematically and empirically investigate work/job level issues and challenges. Therefore, this track invites researchers that provide novel theoretical and practical perspectives on ways of communicating and collaborating enabled by social media. We also invite studies that focus on examining both positive and negative consequences of using social media within workplace.


1. Social media and workplace relationship
2. Social media and information security
3. Social media and human resource management
4. The role of social media in work-related communication and collaboration
5. The relationship between social media and knowledge management in the workplace
6. The effects of social media on workforce productivity, innovativeness, and effectiveness
7. Work-life balance in workplace enabled by social media
8. New organizational work issues arising from the use of social media in the workplace
9. Positive and negative sides of using social media at workplace
10. New theories and methodologies to describe and explain the phenomenon of using social media in workplace

Emerging Issues in E-Business

Track Co-Chairs

Zhongyun (Phil) Zhou, Associate Professor, School of Economics and Management, Tongji University philzhou@tongji.edu.cn

Xiao-Ling Jin, Associate Professor, School of Management, Shanghai University kathyjin2011@shu.edu.cn

Xiao-Liang Shen, Associate Professor, Economics and Management School, Wuhan University xlshen@whu.edu.cn

Yongqiang Sun, Associate Professor, School of Information Management, Wuhan University sunyq@whu.edu.cn

Brief Introduction

This track is intended for high-quality papers on topics focusing on the emerging issues in electronic business and commerce. With the rapid development of cutting-edge technologies and business model innovations, e-business has been a rapidly evolving and constantly changing field. The track thus aims to attract theoretical and empirical papers promoting academic and practical understanding of these emerging and unfolding phenomena. Articles submitted to this track can be conceptual or empirical, and can use either qualitative methods, quantitative methods (e.g., survey, experiment, business analytics, econometrics, etc.) or an appropriate combination of the both.
We list below some (but not all) research topics that fit well with this track. We also welcome articles that investigate novel e-business related issues, but hardly fit with other tracks of the conference. Authors are encourage to contact the track chairs in advance if they are unsure about the fitness of their articles with the track. Our acceptance (or rejection) of a manuscript depends primarily on its quality in terms of the importance and relevance of its research question(s), the significance of its theoretical contribution, and the rigor of its research design.


1. Cutting-edge technologies (such as big data, clouding, virtual or augmented reality, etc.) in e-Business
2. Novel business models (such as sharing economy, social commerce, crowdsourcing, etc.) in e-Business
3. Impact and value of e-Business on our society’s grand challenges (such as energy or food security, environmental change, health and well-being, etc.)
4. Conducting e-Business research in a novel and interesting way, either from theoretical or methodological perspectives
5. Other emerging issues in e-Business

The Adoption and Resistance of Disruptive Information Technologies

Track Co-Chairs

Younghoon Chang, Assistant Professor, Division of Business and Management, BNU-HKBU United International College, Korean (South) younghoonc@uic.edu.hk

Hwansoo Lee, Research Assistant Professor, Interdisciplinary Graduate Program in IT LAW, Dankook University, Korean (South) Hanslee992@gmail.com

Shan Wang, Associate Professor, Edwards School of Business, University of Saskatchewan wang@edwards.usask.ca

Brief Introduction

This track focuses on the adoption and resistance of emerging information technologies (e.g., IoT, artificial intelligence, augmented reality, virtual reality, big data, cloud computing, and FinTech), which bring disruptive changes to business activities and individual lives. Specifically, this track addresses the following questions:
- Do the existing theories of technology adoption and/or diffusion explain the role of emerging disruptive technologies well? If not, how to extend the existing theories or develop new theoretical perspectives to fill the gap?
- What additional perspectives should be considered besides the traditional adoption theories?
- What are the adoption and/or diffusion barriers of disruptive information technologies?
- What are the risks of the disruptive information technologies?
- How do the risks of the disruptive information technologies affect their adoption and/or diffusion processes?
- Why are organizations and individuals reluctant to adopt and diffuse the disruptive information technologies?


1. New theory and perspective for the adoption and diffusion of disruptive information technologies
2. State of the art and new business models using disruptive information technologies
3. Success and failure factors of augmented/virtual reality applications and games
4. Big Data-driven services
5. Issues on emerging medical information technologies
6. Legal and political issues of disruptive information technologies
7. Diffusion barriers of self-driving cars
8. Financial Technology (FinTech) services
9. Individual, business and social Impacts of disruptive technologies
10. The benefits and risks of adopting cloud computing services
11. Cross cultural issues related to disruptive information technologies
12. The role of disruptive information technologies in creating and sustaining business ecosystems

eHealth and Wellness

Track Co-Chairs

Doug Vogel, Professor, Harbin Institute of Technology isdoug@hit.edu.cn

Nilmini Wickramasinghe, Professor, Epworth HealthCare & Deakin University nilmini.work@gmail.com

Brief Introduction

Healthcare systems globally are contending with the monumental challenge of providing quality care to an aging populace as well as facilitating the monitoring and management of exponentially increasing chronic disease such as diabetes, obesity and cancer. This is made more difficult in an environment of increasing healthcare costs with limited human resources. Attention to eHealth and wellness opens the door to the possibility of pervasive anytime, anywhere, for anyone delivery of healthcare services.
The objective of this track is to identify appropriate, efficient and sustainable solutions to effect superior wellness management and healthcare delivery by soliciting work-in-progress and completed research papers covering technical, organizational, behavioral, economical, and/or managerial perspectives on mobile Apps and eHealth solutions. Further, key areas such as barriers and facilitators including policy, compliance to standards, privacy and security requirements are essential considerations.


1.Internet and networked solutions for superior healthcare delivery.
2.Evaluation of mobile Apps.
3.Mobile health solutions and Meaningful Use.
4.Techniques such as genetic algorithms and machine learning to address privacy, security and data accuracy issues with mobile apps.
5.Safety guidelines and principles.
6.Technology use to better manage healthcare data/information/knowledge.
7.EMRs and physician/clinician portals and how they integrate mobile devices.
8.The management of information and knowledge in integrated mobile healthcare systems.
9.Design, development, adoption and diffusion of eHealth applications.
10.Designing healthcare organizations, systems and processes to incorporate eHealth solutions.
11.Mobile solutions for chronic disease management.
12.Mobile solutions in developing countries.
13.eHealth and emergency and disaster relief.
14.Serious games and mobile devices.
15.Wearable device applications.
16.Apps to assist learning for both patients and medical professionals.
17.Evaluation and assessment of eHealth solutions.

Emerging Operations and Services Management

Track Co-Chairs

Juergen Seitz, Professor, Baden-Wuerttemberg Cooperative State University Heidenheim, Germany seitz@dhbw-heidenheim.de

Wilfred V. Huang, Professor,  Alfred University, USA   fhuang@alfred.edu
Brief Introduction

This track intends to provide a venue for interested researchers to share their ideas and findings about operations and services management .


1. Customer relationship management in operations &s; service
2. Inter-organization cooperation and management
3. Supply chain integration and agility
4. Marketing service and brand satisfaction
5. Service and value co-creation
6. Service economics and risk management
7. Digital value co-creation with customers
8. Service requirements analysis
9. Customer-centered operations management
10. Financial supply chain innovation
11. Other topics about operations and services management

Social Network and Commerce

Track Co-Chairs

Yaobin Lu, Professor, Associate Dean, Huazhong University of Science & Technology luyb@mail.hust.edu.cn

Jiang Wu, Professor, Wuhan University jiangw@whu.edu.cn

Ling Zhao, Associate Professor, Huazhong University of Science & Technology lingzhao@mail.hust.edu.cn

Brief Introduction

This track addresses social network and social commerce through connections. Driven by social media technologies, users have been highly connected through social network in both the online and offline context. Not only great changes have happened to the way of information communication and dissemination in social networks, but also to the business models. Enterprises have encountered social consumers who form social networks to share information and knowledge, which challenges their traditional ways to create and delivery value propositions to those social consumers. Comprehension of social consumers’ needs and behaviors is the premise of successful attempts of innovative business models and business strategies in social commerce. Several questions emerged in social commerce faced by enterprises needed to be answered: How to find potential consumers and their needs in social networks? What are the motives behind various consumer behaviors in social networks? How to encourage value co-creation among consumer, enterprise and social media? How to communicate with consumers in the social networks? What capabilities and resources are needed for enterprise to implement business model innovation in social commerce? What mechanism of social network drive consumer to interact and disseminate information?
Thus, this track focus on consumer behaviors in social networks and business innovations based on the social networks. We welcome research from any empirical and theoretical standpoint. We welcome research that uses a wide variety of methods, including qualitative methods, large-scale data analysis, surveys, digital field experiments, simulations and multi-methods. We are also open to the study of social network in a variety of commerce contexts – online community, e-commerce website, virtual organization, online social network, enterprise organization, and so on. We are particularly interested in papers that challenge current conceptualizations of the new social network enabled commerce contexts.


1. Business model innovation based on social network
2. Motives behind consumer behavior in social commerce, e.g., response to marketing/promotion strategies, privacy issues...
3. Value co-creation by consumer, enterprise and social media
4. Trust building and transferring in social networks
5. Theory and analysis of online and offline social networks
5. Information sharing, dissemination and diffusion
6. Digital interactions and collaboration in social networks
7. Content analysis and understanding in social networks
8. Development and use of social media analytics in commerce contexts (e.g. design science approaches, the computational turn; big data methods)

Health Services and Applications

Track Co-Chairs

Yaobin Lu, Professor, Associate Dean of School of Management, School of Management, Huazhong University of Sci. & Tech. luyb@hust.edu.cn

Zhaohua Deng, Associate Professor, Associate Director of Health Information Management Research Center, School of Medicine and Health Management, Huazhong University of Sci. & Tech. zh-deng@hust.edu.cn

Shan Liu, Professor, Associate Director of of Shaanxi Engineering Research Center of Medical and Health Big Data, School of Management, Xi’an Jiaotong Universityshanliu@xjtu.edu.cn

Brief Introduction

With the development of information systems, health services and applications attract an increasing interest of researchers and practitioners. These health services and applications provides reliable, intelligent, and personalized services for individuals. These services and applications include location-based healthcare service systems, wearable devices, disease prediction systems, and data-based medical instrumentation systems. In addition, many health-related digital platforms, such as Haodaifu and Chunyuyisheng, also improve people’s health knowledge and awareness through transmitting health information, help patients to find good physicians or hospitals, and provide health information seeking, patient registration, online doctor patient interaction, and so on. However, there are also many technical, managerial, and social challenges for organizations to develop health services and applications, for individual user’s adoption and use, for doctors and hospitals participation, and for policy makers to make decision.
This track aims to publish high-quality research papers highlighting not only the innovative health technology, applications, and services, but also technical and managerial solutions related to the development, adoption, participation, and policy making of health services and applications. We welcome any conceptual, empirical, technical, and case study based papers.
Topics of interest include, but are not limited to, the following aspects


1. Adoption, diffusion and assimilation of health services and applications
2. Safety, security and privacy of health services and applications
3. Tired health service delivery
4. Customer value of health services and applications
5. Health information seeking behavior
6. Standardization of health services and applications
5. Big data innovation in health industry
6. Impacts of big data on health services providers, patients and governors
7. Clinical, public health and genomic data integration
8. Public and global health
9. Medical informatics
10.Smart health
11. Enlarged health
12. Healthcare analytics

ECRA Journal Special Track-Research on Business, Consumer and Social Insights: A Data Analytics Research Development Track

Track Co-Chairs

WANG Qiuhong, Assistant Professor of Information Systems,Singapore Management Univ. School of Information Systems,China qiuhongwang@smu.edu.sg

WANG Kanliang, Professor of Mgmt Sci and Engineering; Associate Dean,Renmin University, School of Business,China wangkanliang@rbs.ruc.edu.cn

David PHANG Chee Wei, Professor of Information Management and Information Systems,Fudan University, School of Manageent,China phangcw@fudan.edu.cn

Brief Introduction

The Wuhan International Conference on E-Business (WHICEB), in association with the journal Electronic Commerce Research and Applications (ECRA) and supported by its Editor in Chief, Prof. Robert J. Kauffman at Singapore Management University, invites research abstracts and full papers for a research development track which addresses leading challenges in business, public policy, and methodology, brought about by the availability of new sources of data across multiple disciplines and sectors in China. They include the areas of Finance, Healthcare, Education, Transport, Government, Immigration, Public Safety, Information Security, Manufacturing, Logistics, Energy, Agriculture, Marketing, and Social Media — and other areas that are connected in some way to e-business. We hope to accept papers that cross multiple disciplines and apply multiple methods involving large-scale data sets.


1. Innovative scientific approaches to improve the methodologies for insight-driven data processing and analytics, for example, unstructured text mining and deep machine learning; large-scale network data and visual analytics (on traffic, social media, congestion, housing, etc.); explanatory statistics and econometrics.
2. Business and public policies that tackle the 'dark side' of big data, for example, information leakages, information fraud, privacy infringement, cybersecurity violation, and related topics — with some empirical analysis involved.
3. Sustainability of innovative business models for online healthcare, Internet finance and fintech innovations, online selling and education, group-buying, smart city management, transportation, crowdfunding, and other areas.
4. Data analytics that cut across business and public policy areas, including urban management and sustainability, air quality and pollution, and congestion, population and quality of life — all reflecting some of the newest smarter nation issues that data analytics address.



1. This is a special issue CFP for conference track.

2. All accepted paper from this track should be presented at conference, and after discussion with guest editor, authors will be encouraged to submit revised version to special issue of ECRA.

3. All accepted paper from this track will not be published at proceeding or included at AIS eLibrary http://aisel.aisnet.org/ .